This year, we have proudly welcomed over 100 new customers to Redwood. Our partnerships span the globe, as we collectively now serve over 7,600 customers in more than 150 countries. This growth highlights how organizations are embracing true end-to-end automation, and we believe the success our customers have achieved has played a significant part in this growth. 

We’re inspired by the commitment our customers show in helping others realize the power of full stack automation. Filled with numerous speaking engagements, webinars and insightful conversations that made our shared vision a worldwide reality, this year has been exceptional.

Let’s take a look back at some of the most memorable moments of 2025.

Center stage: Event speakers

Sharing your success stories at major industry events provides invaluable, authentic insight. The customer sessions this year detailing the real-world business impact achieved with Redwood were truly inspiring.

Eugene Water & Electric Board

At the SAP for Utilities event in Denver, Leif Utterstrom and Prita Mani from Eugene Water & Electric Board (EWEB) detailed how RunMyJobs is enabling autonomous execution of complex processes like meter-to-cash while strengthening their core operations. They explained how they transformed resource-intensive work into faster execution and better business outcomes. 

RS Group

Dharmesh Patel spoke at SAP Sapphire Madrid about how RS Group now manages over one million global customers using RunMyJobs by Redwood for supply chain optimization on SAP via Amazon Web Services (AWS). The company runs approximately 150,000 executions per day to cater to its key SAP business processes.

Schneider Electric

Schneider Electric showed us how to reshape the financial close and what an 80% reduction in manual effort looks like. Stefano Oliveri hosted a workshop at Shared Services and Outsourcing Week (SSOW) Europe, where he shared how the company moved from fragmented record-to-report (R2R) processes to integrated automation strategies. With Finance Automation by Redwood at the center, they saw 86% faster close tasks and increased compliance without increasing workload.

On the air: Winning webinars

Redwood customers brought their expertise straight to the community this year through enlightening webinars and user group sessions. The major takeaway for 2025? It’s all about cost reduction and shifting focus from manual tasks to high-value strategy.

Sabari Swaminathan of Energy Transfer detailed how Finance Automation saved their accountants 45,000 hours annually, freeing them up for strategic analysis instead of time-consuming data entry. Watch the on-demand webinar here. 

In a similar vein, Mary Shiena Johnson from Siemens Global Business Services showed exactly how Finance Automation cuts labor costs and accelerates the R2R close, proving the tangible financial impact for Siemens.

Our user groups were filled with practical insights from the true experts — the people using Redwood products every day. We saw great contributions from Srikanth Nellutla (CONA Services), Srinivas Udata (Corebridge Financial) and Sumit Sinha (HHS Technology Group) at the RunMyJobs and JSCAPE by Redwood sessions, helping the community learn best practices and accelerate their own automation journeys. 

Don’t miss out on this collective wisdom — learn more about joining a user group. 

A special thanks to our most engaged advocates

While every advocate’s effort makes a difference, we want to give a special nod to those who participated in an exceptional number of activities this year.

🏆Top advocates of 2025

• Charles Sheefel from International Paper: Charles was deeply engaged this year, participating in multiple Customer Advisory Board meetings, speaking at our global kick-off and offering his insight in numerous conversations with customers and industry experts alike. Thank you!
• Daniel Sivar from American Water: Daniel engaged in Customer Advisory Board meetings, spoke on the panel at our global kick-off, recorded a video testimonial and even took last-minute reference calls. We can’t thank you enough for the time and effort you’ve put in, thank you!
• Darrin Ward from Energizer: Darrin has graciously lent his time and expertise for multiple reference calls and industry analyst conversations, plus internal feedback meetings that will help shape the future of Redwood. Thank you!

We are so grateful to all of our advocates for sharing their expertise and automation journeys this year. A heartfelt thank-you to all!

Join the movement in 2026

Your incredible efforts directly help other organizations see how Redwood’s automation fabric solutions can empower them to orchestrate, manage and monitor their mission-critical workflows.

We’re already planning for 2026, and we want you to be a part of it. Whether it’s in the form of a brief reference call, a quick case study interview or speaking on stage, every contribution makes a difference.

Interested in sharing your Redwood success in 2026? Visit the Customer Advocacy Program page to learn more.

Redwood Software has spent over 30 years at the forefront of this industry and lived through every evolution of automation. We’ve heard your challenges loud and clear, and we understand that the critical question is no longer just, “Is our process automated?” but, “Is our automation strategy resilient and truly ready for the future?”

With Redwood RangerAI, we’re introducing the next step in that journey: a comprehensive suite of AI capabilities woven into the RunMyJobs by Redwood platform — and previews of more advancements coming soon. These enhancements extend across every stage of the automation lifecycle: design, execution, monitoring and optimization. 

Not only will Redwood’s automation fabric solutions continue to help you orchestrate complex operations across hybrid environments, but its new built-in AI will make every interaction smarter, faster and easier. Rather than just asking whether a process can run automatically, it’s time to begin asking if it can learn, predict and optimize output as it goes.

The friction in modern operations

Modern IT and operations teams face a kind of friction that wasn’t there before. Systems multiply and workloads expand, but expertise gets spread thin. Instead of driving innovation, a lot of teams are stuck reacting, using disconnected tools that don’t speak the same language.

The challenges are clear:

• Teams face growing complexity, and orchestrating thousands of interdependent jobs across clouds and containers makes even simple changes risky
• Expertise is scarce, with critical knowledge often locked in the minds of a handful of specialists
• Tool sprawl and fragmentation add even more friction, creating inefficiency and risk
• In a flood of “AI-washing,” it’s hard to tell what’s trustworthy and enterprise-ready

If you feel your organization has reached this tipping point, you don’t need more automation. You need smarter automation that can reason, assist and adapt without adding more noise.

Introducing Redwood RangerAI: Efficiency for every team

Redwood RangerAI is not another add-on or experimental AI feature. It’s a collection of AI-powered enhancements built directly into the RunMyJobs platform you already trust. It’s designed to simplify how you get work done, so you can learn and troubleshoot faster and scale automation confidently without having to manage yet another system.

These capabilities come to life through two complementary layers.

Effortless expertise

Redwood RangerAI turns experience into a shared asset. Instead of relying on tribal knowledge or lengthy manuals, users can ask questions in natural language and get immediate, accurate guidance.

• The Redwood RangerAI Learning Assistant, a new conversational AI tool on Redwood’s public documentation site, offers 24/7 access to technical insights 
• The Redwood RangerAI Support Assistant, embedded in Redwood’s Support portal, delivers instant answers to common issues, so you can resolve them on the spot and free up your experts to focus on your most complex challenges

Intelligent operations

Every automation team dreams of having more time to focus on meaningful work instead of maintenance. Redwood RangerAI makes that possible by acting as a partner who’s by your side, making you more productive and efficient.

• The Redwood RangerAI Product Assistant for RunMyJobs is built directly into the platform and provides conversational, context-aware guidance and one-click error analysis right where your work happens
• The Redwood RangerAI Automation Co-pilot for RunMyJobs assists with generating complex scripts and creating clear, concise documentation at the click of a button. With this co-pilot on your side, you’ll dramatically speed up the development lifecycle, reduce manual errors and ensure your automated workflows are well-understood and easy to maintain

Together, these help you go from a simple concept to a production-ready automation in less time, with higher quality and fewer interruptions.

Unlike generic, bolt-on AI tools, Redwood RangerAI is engineered for the precision and reliability required in enterprise automation. Leveraging Redwood’s deep automation expertise, this enhancement for RunMyJobs is fine-tuned for your specific needs.

Rather than feeding a general-purpose large language model (LLM) that returns broad information with every query, Redwood’s generative AI models are purpose-built. The results are highly consistent and cost-effective, with enhanced security thanks to minimal data being sent with each request. Through rigorous testing, Redwood delivers a scalable solution that’s immediately effective for your most critical problems.

The future is autonomous 

The roadmap for Redwood RangerAI takes you beyond predefined workflows to a model where you define a high-level business goal, and the system figures out the best way to achieve it.

RunMyJobs will orchestrate intelligent AI agents that enhance workflows across your entire enterprise. These agents will predict the steps to take, dynamically leverage AI tools and reason through complex dependencies to meet the desired outcome.

As part of this evolution, Redwood continues co-innovating with SAP, and one example of this is in the interaction between RunMyJobs and SAP Joule. Today, you can turn complex actions in RunMyJobs into simple, intelligent Joule skills. Users can query the status of a process, execute workflows and more using natural language, bridging the gap between business intent and IT execution.

Redwood’s commitment to practical, secure innovation

The launch of Redwood RangerAI this month marks the beginning of a new era in automation — one where you are no longer limited by complexity or skills gaps, where you can confidently scale automation across your business, enhance operational resilience, accelerate the pace of innovation and future-proof your IT strategy without costly disruptions.

Redwood’s approach to AI is fundamentally different: it’s truly integrated rather than bolted-on, grounded in decades of real-world automation data and built with enterprise-grade security, governance and observability to ensure transparency and trust.

It’s time to eliminate the operational friction that holds your business back. Move from simply managing tasks to truly achieving outcomes. Do more than imagine what’s possible — start your journey with a visionary partner. 

Request your personalized demo of RunMyJobs and Redwood RangerAI today.

The problem is, “just working” isn’t the same as being ready for what’s coming next, especially if you care about SAP’s evolution and the massive role AI is playing. In a world where digital transformation now means becoming an intelligent enterprise built on real-time data, you can’t afford not to make use of the “best of the best” solutions.

Luckily, SAP gives us an easy way to determine which compatible solutions the company most strongly stands behind: SAP Endorsed App Premium certification.

SAP Endorsed App: More than just a badge

SAP Endorsed Apps aren’t ordinary partner solutions. This invitation-only program highlights solutions that help you with strategic business challenges not directly addressed by core SAP functionality. 

SAP Endorsed App status is the highest level of certification SAP offers, and it isn’t handed out lightly. It signals to customers that the solution has been extensively tested and validated to meet SAP’s highest standards for performance, security and integration.

Being an Endorsed App means a solution has been rigorously evaluated and passed SAP’s most demanding Premium certification standards. Every angle is tested to ensure the solution truly stands up to real-world enterprise demands, even in the most complex hybrid environments. Only solutions that are widely used by SAP customers, future-aligned and proven to deliver outstanding customer value earn this highest level of SAP trust.

SAP Endorsed App for workload automation

Taking advantage of SAP’s next-generation capabilities is particularly important when it comes to workload automation, the backbone of your mission-critical processes. SAP CEO Christian Klein envisions a world in which ERP, automation, data and AI all work together in one cohesive ecosystem. Your processes should run end to end, intelligently orchestrated rather than stitched together. If your automation layer isn’t deeply integrated and future-ready, it becomes an anchor dragging you down. And if your workload automation partner isn’t deeply aligned with SAP, you’re going to hit bottlenecks sooner than you think.

That’s why RunMyJobs by Redwood becoming a Premium certified SAP Endorsed App matters so much. You know your automation will be not just compatible but optimal, now and into the future.

Certified vs. optimal integration

Many job scheduling solutions are certified to connect to SAP systems, even RISE with SAP. And that’s good, but it’s only the first step. Basic certification means a scheduler has been tested to connect and perform standard tasks, but it doesn’t tell you how it integrates, what extra infrastructure you need or whether it supports a clean core without workarounds and fragile custom code.

It’s kind of like giving your teenager a learner’s permit. Sure, they’re legally allowed to drive, but would you hand them the keys and say, “Go ahead, take your friends to the basketball game tonight … and use the freeway”? Probably not. You know that true readiness involves more than basic certification. It’s about trust, experience and minimizing risk — for the driver and everyone else on the road.

RunMyJobs is the experienced, fully licensed driver: the only workload automation solution that is an SAP Endorsed App, Premium certified. Thus, it’s optimized to run in complex SAP landscapes, including RISE with SAP, Business Technology Platform (BTP) and Business Data Cloud (BDC). 

It’s not about whether your automation connects to SAP. It’s whether it truly unlocks SAP’s full value, without compromise.

True future-proofing: Not just a fancy marketing slogan

We all see “future-proof” plastered across marketing materials. But real future-proofing isn’t a tagline. It means what’s being offered is designed to evolve, not just function today.

With SAP Endorsed App status, RunMyJobs is verified to keep pace with SAP’s roadmap. There is a regular cadence for SAP and Redwood Software to collaborate and align product roadmaps. What you get from this: reduced risk, faster time-to-value and confidence that your automation engine won’t become the bottleneck when it’s time to embed AI into your core business processes. So when we talk about RunMyJobs being “future-proof,” we’re not throwing around empty words. 

Don’t run your business on a learner’s permit. You need a solution that’s been trained, tested and trusted to navigate the entire journey confidently, even if the road ahead is uncertain.

Watch the video below to learn more about what RunMyJobs’ SAP Endorsed App status means for your business.

See more about RunMyJobs in the SAP Store.

This is why observability is key. A concept originating from IT monitoring and AIOps, observability goes beyond simply monitoring what you think is important. It’s about being able to ask any question about your systems and understand their internal states based on the data they produce: logs, metrics and traces.

Applying observability principles to workload automation and Service Orchestration and Automation Platforms (SOAPs) can help you handle complexity and orchestrate peak performance in your mission-critical automation fabrics.

Automation is leveling up

Several key trends are driving the need for sophisticated automation. Industry 4.0 adoption, the relentless pursuit of supply chain resilience and the demand for real-time business intelligence all require a new level of powerful and transparent automation. 

This requires a new kind of automation. SOAP solutions play a critical role, enabling real-time coordination of smart devices and systems. They provide centralized control, from production schedules and quality checks to predictive maintenance. Automation platforms are empowering organizations to guarantee the reliability of intricate IT and business services at scale.

What observability really means

Observability is built on three core principles:

1. Telemetry: Gathering rich data from your systems. This means collecting logs, metrics and traces to capture every facet of their behavior.
2. Context: Adding meaningful information to this data. Understanding the relationships and dependencies between different components is crucial.
3. Exploration: Empowering you to ask any question and investigate system behavior, even questions you didn’t anticipate.

Unlike traditional monitoring, which focuses on predefined metrics and alerts, observability allows you to proactively investigate issues, identify root causes faster, improve system performance and enhance agility. It’s about moving from reactive firefighting to proactive optimization.

As the automation industry changes to adapt to new business models and an increase in technical and data complexity that shows no signs of slowing down, focusing on observability as a key concept in the automation space is critical.

Applying observability to workload automation and SOAP

Observability brings significant value to workload automation and SOAPs, turning abstract job chains into fully transparent systems. It gives operators and administrators the tools they need to answer key questions like: Which jobs are running late? Where is the bottleneck? What impact will a failed step have downstream?

Here’s how that looks in practice:

• Integration monitoring: Tracking the health and performance of integrations with other systems and applications, such as ERPs, CRMs and cloud services
• Job-level insights: Monitoring individual jobs or tasks within workflows, analyzing resource utilization, tracking error messages and measuring performance metrics
• Predictive analysis: Leveraging observability data to predict potential issues and optimize automation performance before disruptions occur
• Workflow visibility: Gaining deep insights into the execution of your automated workflows and understanding dependencies, tracking execution times and pinpointing success/failure rates

To effectively leverage observability, your workload automation or SOAP solution needs specific capabilities:

• Alerting and automation: Enable proactive alerting based on observability data and trigger automated actions to address issues.
• Contextualization: Enrich data with context using tags, metadata and workflow IDs for meaningful analysis.
• Data collection: Robustly collect detailed telemetry data (logs, metrics, traces) from all components of the automation platform and its integrations.
• Visualization and analysis: Provide powerful tools for visualizing observability data, creating dashboards and performing root cause analysis.

Consider these real-world examples.

Supply chain optimization 

By applying observability principles, organizations can gain end-to-end visibility into their complex supply chain workflows, tracking the execution of various automated procurement, manufacturing and logistics tasks. This deep insight allows them to pinpoint exactly where bottlenecks are occurring, such as delays in raw material processing or inefficiencies in distribution, ultimately unlocking hidden efficiency and ensuring greater supply chain resilience against disruptions.

Business process assurance

Observability provides the granular detail necessary for troubleshooting failures in critical business processes like order processing or financial transactions, going beyond simple error notifications to reveal the precise step and underlying cause of the issue within the automated workflow. By monitoring individual jobs and integrations involved in these processes, organizations can quickly identify whether a problem stems from a failing application connection, a data validation error or a resource constraint. Thus, it enables faster resolution and minimizes costly disruptions to essential business operations.

Resource efficiency

Through observability, organizations can monitor the resource utilization of individual automated tasks and workflows, gaining a clear understanding of CPU usage, memory consumption and I/O operations. This detail allows them to identify underutilized resources that can be reallocated or optimize the scheduling of resource-intensive jobs to avoid contention. The outcomes of wisely navigating complexity instead of letting it overtake operations? Improved overall efficiency and reduced operational costs.

Properly implemented, observability allows you to predict disruptions instead of reacting to them.

Knowing what’s about to happen: AI in observability and automation

With observability in place, automation becomes more than a set-it-and-forget-it system. AI is allowing businesses to use automation to highlight weak points, adapt to changes and continuously improve. Its integration with observability and automation platforms unlocks new levels of efficiency and intelligence.  

AI enhances observability with smart narratives for data views that enable deeper data exploration and deliver real-time operational insights. This empowers teams to orchestrate workflows in perfect harmony and predict bottlenecks before they happen.

AI-driven automation is also moving beyond simple task execution to more complex, autonomous operations. The near future will include AI that operates autonomously to optimize performance and resolve issues, collaborates with users to automate complex tasks and provides instant information and guidance.

By integrating AI, automation platforms are evolving to provide a seamless experience, taking users from data to insights to action in a single step.

Redwood Insights: Observability built for orchestration

The need for enhanced visibility and control is transforming how enterprises approach automation. It’s no longer enough to simply automate; applying observability principles to orchestrate critical business processes is essential for achieving operational excellence.

To address this, Redwood Software is introducing a new solution that empowers users to visualize every process in motion, predict bottlenecks and turn uncertainty into opportunity. Today, Redwood announced Redwood Insights, first being integrated into RunMyJobs by Redwood, a market-leading automation solution.

Redwood Insights will deliver:

• Role-based dashboards for operators and administrators
• Orchestration analytics that provide actionable intelligence
• AI features with smart narratives for data views and deeper data exploration
• Analytics and visualizations to identify problems and bottlenecks before they impact operations

Redwood Insights, integrated with RunMyJobs, enables users to visualize every process in motion, predict bottlenecks and turn uncertainty into opportunity. 

Applying observability to workload automation and SOAP offers a path from chaos to clarity. It empowers organizations to achieve autonomous transformation, optimize operations and thrive in a complex digital world.

With the launch of Redwood Insights, Redwood aims to transform automation from an opaque process into a transparent, self-healing ecosystem. By embracing observability and AI-driven insights, you can move from simply managing automation to truly orchestrating business harmony. 

Learn more about how Redwood’s automation solutions and Redwood Insights can help you harness the power of observability and AI to achieve precision, synchronization and harmony in your business operations.

This drive to harness AI to deliver targeted information more efficiently is precisely what inspired the Redwood Software Education and Documentation teams to create a similar experience for Redwood users. As Director of these teams, I’ve seen firsthand how AI-powered solutions can transform user experiences. We’re bringing that innovation to our product documentation with a new AI assistant designed to help you navigate our products with unprecedented ease. 

Let’s explore how we’re leveraging AI to evolve product documentation into a dynamic and seamless experience.

Transforming a search into a conversation

Getting answers in the form of accurate and timely information is crucial. That’s why we’ve integrated an AI-powered feature directly into our documentation portals. Consider it your personal assistant, ready and eager to answer your questions right now.

Our AI assistant understands natural language queries, allowing you to ask questions conversationally. This launch is one of the many steps Redwood is taking toward leveraging AI to enhance your automation journey. Whether you’re navigating configurations, troubleshooting issues or seeking best practices, our assistant provides the support you need.

Benefits of generative AI

Generative AI has the capability to produce and synthesize a wide array of content, transforming how we enhance productivity on a daily basis. This technology empowers the AI assistant to parse through complex technical questions and provide you with exactly what you’re looking for. And, like all Redwood products, it’s built with robust security measures in mind. Any data you upload or the assistant interacts with is not used to train external models, so you get a secure and reliable experience.

We’ve been leveraging AI at Redwood for quite some time, focusing on making things more efficient and enhancing our product offerings. It’s not just about moving faster; it’s about working smarter. From cutting down on manual errors in finance operations to predicting and preventing service disruptions, AI is a key part of our strategy. Now, we’re putting that intelligence directly into our documentation with this conversational assistant. We’re excited to keep improving it to better serve you.

How Redwood’s AI assistant empowers your automation strategy

There are many tangible advantages to engaging with this new assistant, including:

• Instant answers: Enhance productivity and efficiency through a personalized search assistant, providing you with relevant information in seconds.
• Enhanced navigation: Redwood’s AI assistant understands natural language, making it easy to pinpoint specific details within our comprehensive documentation.
• Streamlined troubleshooting: Resolve issues faster with quick access to relevant troubleshooting information.
• Increased productivity: Spend less time searching and more time building automations for your mission-critical business processes.

Getting started

We’re launching this AI assistant across our workload automation and JSCAPE by Redwood documentation portals as part of our beta program, and we value your input in shaping its future. Simply initiate a conversation by selecting the Redwood logo on the bottom right-hand side of the page. Start typing your question and let our AI assistant do the rest. 

Your feedback is valuable to us and will help us make this tool even better!

Looking ahead: The future of automation support

From crafting travel plans to navigating complex automation solutions, AI’s potential is undeniable. Redwood is excited to see how AI empowers you as you build an automation fabric, and we’re committed to pushing the boundaries of what’s possible. As AI evolves, so will our ability to provide increasingly intelligent and personalized experiences to all users.

Redwood Software is no different. Founded in 1993 in the Netherlands by Tijl Vuyk and a few of his fellow Oracle employees, Redwood was once just a few innovators who saw automation as much more than a tool for IT efficiency. Their deep background in enterprise software planted a seed in their entrepreneurial minds: the notion that businesses needed more than isolated automation solutions. So, they set out to build an accessible platform to connect IT processes to critical business functions.

 “Redwood had the benefit of being led by a tech visionary founder for much longer than all of its competitors,” says Devin Gharibian-Saki, former Senior VP, Business Development and Strategy. “This enabled us to develop a culture of product innovation and thought leadership and allowed us to be ahead of market trends and find smarter and better solutions for our customers.”

IT has evolved tremendously, as Redwood has remained steadfast in its mission to empower customers with lights-out automation for their mission-critical business processes. While many companies pivoted, merged or got swallowed by industry shifts, Redwood stayed focused on building automation solutions that free businesses from repetitive tasks and unleash human potential where it matters most.

From startup to industry shaper

In 1994, Redwood launched its first IT automation product, Express for Unix. By the late 1990s, it had expanded to the United States, Germany and the United Kingdom, proving that automation wasn’t a luxury but a necessity for the modern enterprise.

The early 2000s brought Redwood’s vital partnership with SAP, a relationship that would redefine business process automation. While others in the industry focused solely on IT job scheduling, Redwood took a broader approach and sought to make business processes just as efficient as their underlying IT workflows.

But early success didn’t come without hiccups, as some of Redwood’s longest-tenured employees explain.

One of the biggest challenges Redwood faced early on was the dot-com crisis. At that time, Redwood was considering going IPO. This ambition had to be put back in the fridge until decades later. We had to figure out how to evolve from a services organization into a software vendor. Figuring out how to become a global entity was another factor — it took at least two attempts to start an organization in the U.S.

Gerben Blom, Field CTO, Redwood Software

When I started working at Redwood in 2011, it was a very different company. It felt like a startup, where you sometimes get the impression that you need to do the work of five different typical roles you’d find elsewhere in larger organizations. At the time — like today — the core values that make up what it means to be a ‘Redwoodian’ drove us to grow and exceed our capabilities as a team. We rallied, tackling some of the hardest problems across Product, Support, Sales and Marketing. Fast-forward, and while we have grown a lot as a team, I can see that it’s those same values that drive our success and the success of our customers.

Devin Gharibian-Saki, former Senior VP, Business Development and Strategy, Redwood Software

Despite some hurdles, Redwood stayed on the leaderboard. Driven by a culture of innovation, resilience and a team willing to wear any and all hats necessary.

Pioneers of SaaS

While many companies resisted the cloud, Redwood saw its potential early. In 2012, we rearchitected our platform and launched RunMyJobs by Redwood, long before most enterprises would even consider using SaaS for their emails.

“Our competitors believed that customers would never consider using a cloud-based automation platform,” says Devin. “Thirteen years later, we’re seeing customers even moving their ERPs to the cloud.” 

This forward-thinking positioned Redwood as the first enterprise-grade, cloud-native workload automation provider years ahead of the rest.

Redwood has always been laser-focused on what we do best: automation. Not ‘just’ automation, but delivering tangible business outcomes for enterprises. This allowed us to stay ahead and keep innovating in areas that matter to growing organizations. ERP, mobile, human-in-the-loop, SaaS, Connector Catalog, Finance Automation: All are examples of innovations that Redwood came up with, in most cases, so far ahead of its time that the impact of these innovations were only felt years down the line.

 Gerben Blom, Field CTO, Redwood Software

World-class support for automation beyond IT

Most automation vendors focus on IT-centric workflows: batch jobs, database updates, server provisioning. This is the easier and more convenient route. Redwood, however, saw the bigger picture, recognizing that automation is a horizontal capability that’s applicable to many processes and industries. The reality is that the vast majority of difficult challenges in organizations occur at the intersection between IT systems and business processes. 

“Being automation experts and through our partnership with SAP, we were able to understand the challenges of business processes beyond the scope of core IT, which allowed us to develop capabilities that make it possible for our customers to address those challenges on both sides,” says Devin.

This unique angle made Redwood the go-to automation provider for enterprises running complex business applications. From finance operations to supply chain management, Redwood’s solutions ensure that every essential process runs as smoothly as the IT systems supporting it.

SAP and Redwood’s synergy empowers enterprises to modernize automation, accelerate digital transformation and achieve seamless operational scalability in the cloud. We value our partnership with Redwood in embracing these powerful technologies to bring world-class solutions to our mutual customers to stay at the forefront of innovation together.

Darryl Gray, SVP, ISV Partner Management – Partner Ecosystem Success, SAP

Defining the automation standard

Redwood has a history of driving industry trends rather than following them:

• Incorporating low-code automation tools before “low-code” became a buzzword
• Using flexible, real-time orchestration instead of static, calendar-based scheduling
• Building finance automation solutions that deliver freedom — not just numbers

Today’s enterprises need seamless connection to remove friction across disparate systems, applications and processes. Traditional automation solutions leave gaps between business functions and require manual intervention or patchwork fixes to keep operations running. Redwood’s automation fabrics approach eliminates gaps and enables true orchestration, with workflows intelligently adapting to business changes in real time.

One breakthrough at a time

Redwood’s impact is evident in its milestones as much as its technology. Here’s what some of the Redwood team had to say about their proudest moments.

• “Seeing Redwood Software at the right top of the 2024 Gartner® Magic Quadrant™ for SOAPs has been a huge achievement. It shows the result of 15 years of hard work, dedication and innovation, moving from the right top of the left bottom quadrant in 2009 straight up to the top of the leaderboard. This is a true team effort for which we have to thank all the team members, past and present, for their contributions.” – Gerben Blom, Field CTO, Redwood Software
• “Redwood hitting a major revenue milestone that would’ve seemed impossible three years ago.” – Shak Akhtar, Executive Director, Financial Transformation, Redwood Software
• “There have been many proud moments over the years: winning globally known brands as customers in a huge team effort or delivering a major new product to the market. But if I look into recent times, being SAP’s #1 store partner for two consecutive years and being acquired by two of the largest and most successful private equity firms on the planet would be my choices.” – Devin Gharibian-Saki, Senior VP, Business Development and Strategy, Redwood Software
• “Joining forces with Vista Equity Partners and Warburg Pincus. The wisdom, experience and operating expertise of these two leading global technology investors will accelerate our vision to unleash human potential through the transformative power of automation.” – Kevin Greene, Redwood Software CEO

Rooted in legacy, inspired by possibility

With AI, cloud and business automation converging, Redwood is leading the charge into the next era of automation.

The new approach to automation is one that’s purpose-built for a best-of-breed application world but also provides the flexibility to work across any IT infrastructure you may encounter. It’s why automation will become the pervasive operating system powering today’s modern enterprises.

Kevin Greene, Redwood Software CEO 

Today, 28% of the Fortune 500 and 40% of the Fortune 50 rely on Redwood to orchestrate their mission-critical processes. As AI adds new layers of complexity and, frankly, concern about the future, Redwood’s automation solutions are the glue holding enterprise operations together through it all.

Redwood has spent three decades quietly powering some of the world’s largest enterprises. It has navigated dot-com crashes, industry shifts and technological revolutions while staying ahead of the curve. 

With strategic partners like SAP, Vista Equity Partners and Warburg Pincus, Redwood will continue to create trends rather than chase them.

Typically, this calls for a communication from the CEO, in this case me, that lists all the buzzword-friendly benefits of such a financing. To be clear, there are many. However, I’d rather take this moment to thank all of you who have made this possible through your dedication, your hard work and your belief in what we are trying to accomplish as One Team, One Redwood.

To all of our Redwoodians around the world, thank you. From the day I joined this team, you have been amazing. You rolled with the changes. You rolled up your sleeves. You asked what would have to be true for it to be possible, and then you made it possible. I have never worked with a global team who could pull together like you have to bring our vision, mission and values to life on a daily basis. You proved that there truly are no limits to what we can achieve if we empower, support and root for each other. It’s a true privilege to call each of you my teammate.

To all of our customers. Everywhere. Large and small — thank you for your trust and partnership. We are nothing without you. Because you have committed to the transformative power of automation, we exist. Together, we will change everything about how and why people work. By building automation fabrics, we will provide the freedom and the time for your teammates to imagine and define a better future. Fundamentally, that’s why we believe automation has the power to unleash human potential. 

To Turn/River. Thank you for your years of support. For giving me the opportunity to work with an amazing group of people, and for the resources we needed to make our vision a reality. I have learned more in the last three years than the last 25 years combined, and that’s largely in part to your mentorship and coaching style. I firmly believe Turn/River is on the path to becoming one of the great firms of our generation.  

And to our new financial partners at Vista Equity Partners and Warburg Pincus. Thank you for seeing the potential of what is being created here and investing in our future. We could not have asked for better partners anywhere in the world to back Redwood’s next chapter. We all look forward to rewarding your faith in us.

And so begins a new Redwood era. It has been three decades in the making. But when you look at the technologies that changed the world, from the steam engine to AI, there is always a company at the forefront, driving the revolution. In the case of automation, it’s us. All of us. Together. As One Team, One Redwood.

Have a safe and wonderful holiday. And rest up. Because we’re changing the world in 2025.

Kevin

While I do not like our customers experiencing issues with our software, working together with them to find a resolution and listening to their ideas on how to improve our products and Support services is inspiring. And it seems to me that our customers also truly value our support. 

In our recent LinkedIn poll, 60% of respondents stated they value customer experience most when evaluating a Service Orchestration and Automation Platform (SOAP). As a Leader for two consecutive years in the 2025 Gartner Magic Quadrant™ for SOAPs, Redwood delivers the type of support you need to reach your automation goals.

We’ve covered how to engage with Redwood’s Customer Success teams. Here, we’ll dive deeper into what it’s like to interact with our Support team in particular and how your interactions help us level up and continue to provide industry-leading products and customer service.

Your positive outcomes = our mission

One of Redwood’s core values is to obsess over customer success. We treat customers like partners and aim to earn their trust every day. 

Having worked with some of our customers for nearly all 23 years has convinced me that trust is the basis for a good relationship. I may not always tell them what they want to hear, but I’m committed to saying what they need to hear.

A global presence

In the aforementioned Magic Quadrant™ report, Redwood was positioned furthest in Completeness of Vision and highest for Ability to Execute. Gartner heavily weighted geographic strategy in this evaluation.

As a global company, Redwood understands the technical requirements, cultural benefits and challenges of both asynchronous and in-person work. We know that supporting modern businesses means being available anywhere and everywhere. Interactions with people all over the world strongly influence how we enhance our customer support strategy on an ongoing basis.

Our team is distributed across time zones, and while our communication language is English, some of our Support team members can switch to several other languages when necessary.

We’re available via portal, email and phone to give you a range of communication options that best fit your needs. 

The goal: Synergistic relationships

Collaborating with you to solve problems is just as advantageous for us as it is for you.

Whether we’re working on an issue, reviewing an enhancement or simply having an introductory meeting, we prioritize listening above all. We want to know what works for you and, perhaps more importantly, what doesn’t.

Your feedback is always valuable and welcome — about product functionality, our work as a Support team or Redwood as a whole.

Your voice helps us develop, and we amplify that voice by representing you in internal meetings and strategy discussions. We are proud to share your thoughts and feelings with the whole company.

Don’t hesitate to ask for support

The thing I find myself saying to customers the most is: “If we don’t know about your issue, we can’t help you.”

We don’t want you to worry about the validity of any question! We would rather have you ask us than be confused or frustrated.

Reach out any time, from anywhere, when:

• You can’t access your environment
• You’re unable to perform an action you could previously do in your Redwood solution.
• You’ve encountered an error or what appears to be a bug.
• You’d like to suggest a product enhancement.

Here’s everything you need to know about how to reach us and how to escalate a ticket.

Understand how we handle critical incidents.